Application integration is one of the most pressing challenges of today’s enterprise.
An enterprise may need to integrate back-office systems with the Internet, a purchase
order management system with the customer service management system, or multiple
enterprise parties together into one cohesive application: People, Processes, Information.
End-to-end control and visibility of conversion operations across the extended enterprise
Faster time to market. Ability to quickly model and automate the conversion processes
needed
Quicker response to change. Rapid design, deployment and re-use of business process
and connection models. Avoid customization through service differentiation